What if you that you could fund your burgeoning craft stash and take home some extra cash by turning your hobby into a side-hustle? That’s where Annie’s coaching skills come in.

This is a workshop for people who have, or are thinking about starting their own craft business. Students will learn how to price their craft products to include their fixed and variable costs, as well planning for the future by thinking early about wholesale and retail pricing. Students will complete a workbook for their chosen product as well as learning pricing tactics for better sales figures.

Advisory Note:

Not suitable for children under 16 years.

Meet the Tutor

Annie Gianini

Annie started her craft kit business STITCHFINITY, with her business partner, Alison, in 2015, while they were both working full time in the corporate world.

They learned everything the hard way, and if there weren’t two of them, keeping each other going, they likely wouldn’t still be in business.

Annie and Alison made all the classic mistakes, from not really having a target market, to giving themselves a complicated name that nobody could get right, to saying yes to everything that came their way, in the hope that it would bring more business (spoiler alert – it just brought more pains in the ass!).

They were self-funded and ploughed all profits back in, while trying myriad different things to pay themselves a salary, many without great conviction, consistency or joy. They called it a business, but weren’t convinced it was, until they started doing things differently, getting experts to help them work on their business, rather than just in their business.

Annie now helps craft business owners herself with HUSTLEwell, to make more sales and grow their businesses because she knows how it feels when you get to do what you love, rather than playing it safe and doing what you think you should do.

Annie’s programmes are based on her own experience as a craft business owner and her skills as a coach.